Many nonprofits want to grow their audience and donor base but lack the resources to invest in effectively marketing themselves. Learning about the "donor journey" and applying it to your nonprofit can sound like a lot...

In this episode, we break it down and make it to easy to understand, with actionable steps so you have a plan to grow your engagement.

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✨ THINGS TO DO NEXT ✨

Download “3 Essentials to Start Your Video Marketing with Zero Investment” ➡️ https://bit.ly/3otNvyi

"Marketing to Your Target Audience" -- https://easypeasyvideoschool.com/marketing-to-your-target-audience/

"How to Get Started with Video Marketing" -- https://easypeasyvideoschool.com/how-to-get-started-with-video-marketing/

"10 Simple Videos for Nonprofits" -- https://easypeasyvideoschool.com/simple-videos-for-nonprofits/

When you google "nonprofit video examples," most of what you'll find was produced by professional videographers for organizations with big budgets. But you don't need an Oscar-worthy short film to convey the heart of your programs and your mission.

In this episode, we go over 10 simple video ideas we've seen work for nonprofits to boost engagement with donors and reach new audiences.

Grab our free guide for more info on each type of video, like who each video is best for, what to do and what not to do, and how to keep it simple so you can do it on your own without hiring a videographer to do it for you. Download it at https://bit.ly/3otNvyi

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✨ THINGS TO DO NEXT ✨

Download “10 Simple Videos Any Nonprofit Can Create to Boost Donor Engagement” ➡️ https://bit.ly/3otNvyi

"What is Video Marketing?" -- https://easypeasyvideoschool.com/2

"How to Get Started with Video Marketing" -- https://easypeasyvideoschool.com/3

"Marketing to Your Target Audience" -- https://easypeasyvideoschool.com/7

If you can get comfortable being yourself in front of a camera or on a stage, that can make a world of difference in the connection you're able to make with your audience. When you're representing a nonprofit, that can translate into donations, partnerships, and better relationships with your supporters. But knowing that it's important doesn't make it any easier, so here are some things I do to get comfortable showing my personality even when it's not easy.

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✨ THINGS TO DO NEXT ✨ Download “How to Get Comfy on Camera” ➡️ https://bit.ly/3otNvyi

YOUTUBE VERSION OF THIS EPISODE: https://youtu.be/LH0NqiVk2QQ

There are some super simple things you can do to get more views on YouTube for FREE. This is known as optimizing your videos, and if you do it with each video you post, you'll have a much better chance of getting organic growth for your channel.

Download “Super Fast YouTube Set-Up” ➡️ https://bit.ly/3otNvyi

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✨ REFERENCES ✨

Keywords Everywhere -- https://keywordseverywhere.com/

Make sure to turn Keywords Everywhere off when you’re not doing keyword research to save your credits

TubeBuddy -- https://www.tubebuddy.com/

The free version is useful for keyword research

"Las Vegas Reviews: Hobak Korean BBQ" -- https://youtu.be/xGKH9XZJPG8

"Vegas Food Adventure: Shake Shack" -- https://youtu.be/7Tr6apz48IM

Sunny Lenarduzzi -- https://www.youtube.com/c/SunnyLenarduzzi

YouTube version -- https://youtu.be/3r17t-aiBng

A teleprompter is a great tool, but if you don't know what you're doing you might end up "zombie reading". Here are some tips for using a teleprompter that I've picked up over the years to look more natural reading a script.

For more help looking comfortable on camera, download “How to Get Comfy on Camera” ➡️ https://bit.ly/3otNvyi

YouTube version of this episode at https://youtu.be/LmQdSUBMHSA

Video production isn't rocket science, and it isn't brain surgery. But it's still scary when people invest their time and energy into your work and there's a chance you're going to screw it up. Well, we've been there, done that. Many, many times...

Jamie was sharing one of these screw ups with a friend and she said it was so helpful to hear about how the **** hit the fan and we got through it okay 😅 So we decided to share these stories with you to hopefully take away some of that fear. Screw ups happen, it's not the end of the world.

Here are some of the ways we screwed up when it comes to recording audio during interviews. Audio is SO IMPORTANT when it comes to video -- in fact, in our opinion the audio quality is more important than the picture quality -- so screwing up the recording of the audio was MAJOR. Here's what happened, and the lessons we learned.

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✨ THINGS TO DO NEXT ✨

Download “3 Essentials to Start Your Video Marketing with Zero Investment” ➡️ https://bit.ly/3otNvyi

"5 Life Lessons from Starting a Business" -- https://youtu.be/h6Z3W8kLm0k

"Microphones for Phone Video Recording" -- https://youtu.be/LvPF9QrGkN4

"What is Video Marketing?" -- https://youtu.be/LgQPxhTc7Fc

If your nonprofit is already on facebook and instagram, why should you be on youtube? Is youtube for nonprofits? It's just one more platform to learn, why should you bother?

For starters, youtube is a search engine, not a social media platform -- and that makes a HUGE difference in terms of the lifespan of your content and how people find you when they don't already know you. If your organization is already investing time, money and energy into producing video content, you're losing a huge opportunity to grow your base of support if you're not publishing those videos on youtube.

In this episode, we get into the demographic reach of youtube, youtube vs social media and how that works in your favor in the long-term, and the bare minimum you need to start a youtube channel.

Download our free guide "Super Fast YouTube Set-Up" at https://bit.ly/3otNvyi

Youtube version -- https://youtu.be/Yk3JpCUI3ho

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✨ THINGS TO DO NEXT ✨

Download “Super Fast YouTube Set-Up” ➡️ https://bit.ly/3otNvyi

Pop Live walk-thru: setting up your youtube channel and keyword search -- https://youtu.be/xxNtgDZMN0M?t=629 (start at 10:29)

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✨ REFERENCES ✨

https://the-refinery.io/blog/how-long-does-a-social-media-post-last

https://cappuccinoandfashion.com/lifespan-of-social-media-posts/

https://www.linkedin.com/pulse/how-long-does-social-media-post-live-julia-ripo/

A lighting kit isn't necessary to start making your own marketing videos -- remember, done is better than perfect! But when you can afford it, a basic lighting setup can do a lot to improve the look of your videos.

In this episode, we go over three point lighting, what to look for when purchasing lights, and if you should get a ring light or a panel light.

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✨ LIGHTS WE RECOMMEND ✨

As an Amazon Associate we earn from qualifying purchases.

Ring Light -- https://amzn.to/3JDolFH

Panel Lights -- https://amzn.to/3uAk1mj

Panel Lights (we don't have this one, but Nolan thinks it looks better than the one we have) -- https://amzn.to/3KDv0ky

Softbox -- https://amzn.to/37F0yb8

Key Light -- https://amzn.to/368kL8N

Download "How to Shoot Better Video with Your Phone" -- https://bit.ly/3otNvyi