Ecommerce Traffic & Conversion Podcast

著者： Scott Brandley & DJ Sprague
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  • The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
    2024
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あらすじ・解説

The #1 Ecommerce Podcast for Traffic and Conversion Strategies. The Ecommerce Traffic & Conversion Podcast is specifically for ecommerce CEO's, Executives, Managers, and Marketers who are passionate about improving their SEO, CRO, Reputation, and more. Hosted by Scott Brandley and DJ Sprague, CEO and CMO of Shopper Approved, and co-authors of the book Reputation King.
2024
マーケティング リーダーシップ 経済学
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エピソード
  • Harnessing Data to Perfect Your Attribution Model with Jim Sterne

    Harnessing Data to Perfect Your Attribution Model with Jim Sterne
    2024/11/26
    Jim Sterne, co-founder of the Digital Analytics Association, joins hosts Scott Brandley and DJ Sprague and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value. In this episode, you'll learn: How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize your analytics strategy. Tune in now to this week’s episode to gain the edge you need to dominate the market and elevate your online reputation! Watch the full episode: Harnessing Data to Perfect Your Attribution Model with Jim Sterne https://youtu.be/WSVk_pr1A4o Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/ Connect with us: Website: https://www.shopperapproved.com/ LinkedIn: https://www.linkedin.com/company/shopperapproved/ X: https://twitter.com/shopperapproved Facebook: https://www.facebook.com/shopperapproved/ Instagram: https://www.instagram.com/shopperapproved/ Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/ Facebook: https://www.facebook.com/scottbrandley1/ Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Jim Sterne is a pioneer in the field of marketing technology, with a career spanning over four decades dedicated to helping businesses harness the power of data to drive their marketing strategies. From the early days of computers in marketing to the latest advancements in generative AI, Jim has been at the forefront of every major shift in the industry. As the founder of the Marketing Analytics Summit and the Digital Analytics Association, he has been instrumental in shaping the way marketers approach data and analytics. A prolific author with a dozen books under his belt, Jim's insights into advertising, customer service, web analytics, and AI have guided countless marketing professionals. During the COVID lockdown, he launched the Analytics Cohorts mutual mentorship program, which continues to thrive. Known for his ability to simplify complex concepts, Jim is a sought-after keynote speaker and consultant, offering his expertise as a "Fractional Evangelist" to those looking to stay ahead in the ever-evolving world of marketing. Special Offer: https://www.targeting.com/ Connect with Jim Sterne: Website: https://marketinganalyticssummit.com/ LinkedIn: https://www.linkedin.com/in/jimsterne/ Instagram: https://www.instagram.com/jim_sterne/ Twitter: https://x.com/jimsterne https://x.com/MAS_Conf Facebook: https://www.facebook.com/MarketingAnalyticsSummit/
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    47 分
  • Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman

    Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman
    2024/11/19
    Adam Ortman, President of Kinetic319, shares with hosts Scott Brandley and DJ Sprague how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates. Tune in now to learn how AI and behavioral marketing can revolutionize your social commerce approach, helping you stay ahead in the competitive landscape while maximizing revenue. Watch the full episode: Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman https://youtu.be/ZE_Nqi7S03g Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/ Connect with us: Website: https://www.shopperapproved.com/ LinkedIn: https://www.linkedin.com/company/shopperapproved/ X: https://twitter.com/shopperapproved Facebook: https://www.facebook.com/shopperapproved/ Instagram: https://www.instagram.com/shopperapproved/ Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/ Facebook: https://www.facebook.com/scottbrandley1/ Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane “DJ” Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Adam Ortman is a dynamic force at the intersection of media, technology, and analytics, where he combines innovation with a deep understanding of consumer psychology to drive marketing excellence. As a leader at Kinetic319, Adam partners with top-tier brands like UnitedHealth Group, Nike, and American Express, transforming insights into actionable strategies that fuel significant growth. His thought leadership is frequently showcased in Forbes, Entrepreneur Magazine, Adage, and AdWeek, where he shares pioneering approaches to navigating modern markets. Outside of his professional endeavors, Adam's adventurous spirit thrives in the great outdoors, always fueled by creativity and exploration. Balancing his professional life with a love for nature and his two golden retrievers, Adam continues his quest to leave a lasting impact on the world through innovative marketing campaigns. Connect with Adam Ortman: Website: https://kinetic319.com/ LinkedIn: https://www.linkedin.com/in/adam-ortman/ https://www.linkedin.com/company/kinetic319/ Twitter: https://x.com/kinetic319 Youtube: https://www.youtube.com/channel/UC46k0ZR9oISM79tIObs4HWw Facebook: https://www.facebook.com/people/Kinetic319/100095513262322/
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    35 分
  • How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence

    How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence
    2024/11/12

    Hunter Graham, West Coast Operations Manager at Antego Tire & Wheel, joins hosts Scott Brandley and DJ Sprague and shares how Shopper Approved played a vital role in transforming their online presence.

    He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales.

    In this episode, you'll learn:

    • How Shopper Approved transformed Antego Tire & Wheel's online presence.

    • The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions.

    • Key strategies for building customer trust and improving eCommerce performance.

    Tune in to gain practical insights on leveraging tools like Shopper Approved to achieve outstanding results for your online business.

    Watch the full episode: How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence https://youtu.be/2fKMrx_fEEM

    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

    Connect with us:

    Website: https://www.shopperapproved.com/

    LinkedIn: https://www.linkedin.com/company/shopperapproved/

    X: https://twitter.com/shopperapproved

    Facebook: https://www.facebook.com/shopperapproved/

    Instagram: https://www.instagram.com/shopperapproved/

    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.

    Connect with Scott Brandley:

    Linkedin: https://www.linkedin.com/in/scott-brandley/

    Facebook: https://www.facebook.com/scottbrandley1/

    Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.

    Connect with Duane “DJ” Sprague:

    Linkedin: https://www.linkedin.com/in/duanesprague/

    Hunter Graham is the West Coast Operations Manager at Antego Tire & Wheel, overseeing inventory, distribution, order fulfillment, sales, and marketing for the region. With a background enriched by his education at Jacksonville State University (JSU) and his time working at Buffalo Rock Company, Hunter honed exceptional marketing and sales skills. Since joining Antego in 2020, he has leveraged his expertise to streamline operations and drive growth across the West Coast division. His leadership in operational efficiency has helped Antego build a stronger presence in this competitive market.

    Connect with Hunter Graham:

    Website: https://antegowheels.com/

    LinkedIn: https://www.linkedin.com/in/hunter-graham-661431193/

    https://www.linkedin.com/in/antego-wheels-1a661a204/

    Twitter: https://x.com/antegowheels

    Instagram: https://www.instagram.com/antegowheels/

    Facebook: https://www.facebook.com/AntegoWheels/

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    28 分

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