Summary

In this episode of EGGS: The Podcast, host Mike Smith interviews William Milliken, CEO and founder of Swoop Scoop, a successful home service business specializing in dog waste removal. William shares his journey from digital marketing to owning a portfolio of service companies, highlighting the challenges and triumphs of building a business in an underserved market. The conversation delves into marketing strategies, operational challenges, hiring practices, and the importance of community engagement. William also discusses the launch of his educational platform, the Poop Scoop Millionaire course, aimed at helping others succeed in the industry.

Takeaways

• William transitioned from digital marketing to owning service companies.
• Swoop Scoop started with a simple idea and grew rapidly.
• Customer acquisition was initially a bottleneck but became manageable.
• The importance of using the right equipment to prevent injuries.
• Scaling the business required careful planning and execution.
• Community engagement is crucial for building trust with customers.
• William emphasizes the value of giving back to the community.
• The business model is subscription-based, providing predictable revenue.
• Hiring practices focus on finding reliable and trustworthy employees.
• William's educational platform aims to support others in the industry.

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Chapters

00:00 Introduction to William Milliken and Swoop Scoop

06:48 Scaling Operations and Customer Acquisition

11:13 Methodical Approach to Business Development

14:20 The Future of Service Industries and Technology

18:55 Innovating in the Pooper Scooper Industry

22:45 The Importance of Focus in Business

27:05 Pricing Strategies and Market Considerations

32:26 The Benefits of Full-Time Employment

34:24 Franchising vs. In-House Expansion

35:56 Identifying and Navigating New Markets

37:54 The Seattle Market Dynamics

38:16 Expanding into Commercial Work

39:42 Challenges of Commercial Contracts

41:38 Unexpected Challenges in Business

44:05 Overcoming Business Hurdles

45:18 Community Engagement and Marketing

47:22 Building Trust in the Business

48:41 Innovative Waste Management Solutions

50:13 The Poop Scoop Millionaire Course

52:38 Philosophy of Open Business Practices

Credits:

Hosted by Michael Smith and Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

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Feature with Zack Chmeis of Straight Method up now!

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