In this special episode of Talking TA, we focus on the needs of small businesses. Whether you're an experienced agency owner or someone considering starting your own agency or going independent, this episode is for you. Host Denise Chaffin is joined by Marguerite Eastwood, Chief Human Resources Officer at the U.S. Chamber of Commerce. Marguerite shares her journey from the corporate world to the nonprofit sector, detailing her surprise at the Chamber’s business-like operations and mission-driven approach. She discusses her role in bringing best practices to the Chamber, enhancing employee engagement, and leading impactful initiatives.

Marguerite delves into the creation and evolution of "CO," the Chamber's resource platform for small businesses. Originating from a need for practical support, CO has become a leading source of tools and advice for entrepreneurs. Marguerite also highlights the Chamber’s Prompt Pay Pledge, which aims to improve payment practices and support small business stability.

The episode explores broader economic trends, including the Chamber's efforts to defend free enterprise and address regulatory challenges. Marguerite predicts continued growth and optimism for the small business sector, supported by a rise in economic confidence as shown by the Small Business Index. She also discusses the "Hiring Our Heroes" program, which aids veterans and military spouses in transitioning to civilian careers.

As the conversation wraps up, Marguerite and Denise emphasize the importance of promoting small business resources and engaging with free enterprise advocacy. Tune in to gain insights into the U.S. Chamber of Commerce’s evolving role, the future of small business support, and how you can get involved in shaping a thriving economic environment.

Five Key Points

1. Transformation at the U.S. Chamber of Commerce: Marguerite Eastwood discusses her transition from corporate roles to leading HR efforts at the Chamber, focusing on aligning mission-driven goals with effective business practices.
2. The Rise of CO: The "CO" platform was developed in response to small business needs, offering valuable resources and practical advice, and has become a top resource for entrepreneurs seeking guidance.
3. Prompt Pay Pledge: Marguerite introduces the Prompt Pay Pledge, aimed at improving payment timeliness to support small businesses and enhance their operational efficiency.
4. Support Programs for Veterans and Military Spouses: The Chamber’s "Hiring Our Heroes" program provides paid fellowships and job placement assistance for veterans and military spouses, translating their skills into civilian job opportunities.
5. Future Outlook for Small Businesses: Marguerite highlights positive trends in small business confidence and predicts continued growth, driven by effective advocacy and a supportive economic environment.