In this episode of Marketing Over Chai Podcast, host Kate sits down with Elisha Gada, Meta’s marketing manager for small businesses. They discuss Elisha’s inspiring career journey—from copywriting to digital marketing—and explore the unique challenges and opportunities small businesses face today.

Elisha shares her experiences working with small business marketing campaigns, highlighting how AI tools are transforming the landscape. The conversation covers future marketing trends, the importance of diversity and inclusion in campaigns, and the value of knowing your customers. Elisha also provides insights into balancing a demanding marketing role with personal passions like fitness, emphasizing the importance of health and well-being.

Key Takeaways:

Elisha's journey from copywriter to digital marketing expert for small businesses.

Why an online presence is critical for small business success.

How small businesses can leverage AI for marketing and growth.

The power of community building in strengthening brand loyalty.

How diversity in marketing campaigns can change societal dynamics.

The significance of work-life balance in a fast-paced marketing role.

Why understanding your customer is key to effective marketing strategies.

The importance of DEI in the workplace, Elisha’s passion for fitness and maintaining a healthy work-life balance.

How impactful marketing campaigns can leave a lasting impression on brands.

The ability of marketing to empower and transform small businesses.

Connect with Us:

🌐 Website: https://marketingoverchai.com/

🎧 Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai📸

Instagram: https://www.instagram.com/marketingoverchai💼 LinkedIn: https://www.linkedin.com/in/kate-fernandes/

🎥 TikTok: https://www.tiktok.com/@marketingoverchai

Connect with Elisha:

💼 LinkedIn: https://www.linkedin.com/in/elishagada/

📸 Instagram: https://www.instagram.com/ElishaGada

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Keywords:small business marketing, digital marketing strategies, AI in marketing, diversity in marketing, future marketing trends, work-life balance for marketers, Elisha Gada, Meta marketing, online presence for small businesses, community building in marketing, marketing campaigns, digital marketing podcast, marketing for small businesses ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________