• Email as an engagement metric with Ashley Budd

  • 2025/01/17
  • 再生時間： 1 時間 7 分
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Email as an engagement metric with Ashley Budd

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  • Join us as we explore email as a critical metric for alumni engagement. Chris and Ryan welcome special guest Ashley Budd, Senior Director for Advancement Marketing at Cornell University and co-author of Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results. We discuss with Ashley why email remains essential and the metrics that truly matter, and also chat about the challenges advancement teams face in optimizing deliverability and consider email as a key aspect of the donor journey. Don’t miss this opportunity to learn from a top expert in advancement marketing. Thanks to AlumniQ for being a presenting sponsor of Alumless! Visit https://alumniq.com/ for more info on their events and everything else platform built exclusively for higher education.
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あらすじ・解説

Join us as we explore email as a critical metric for alumni engagement. Chris and Ryan welcome special guest Ashley Budd, Senior Director for Advancement Marketing at Cornell University and co-author of Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results. We discuss with Ashley why email remains essential and the metrics that truly matter, and also chat about the challenges advancement teams face in optimizing deliverability and consider email as a key aspect of the donor journey. Don’t miss this opportunity to learn from a top expert in advancement marketing. Thanks to AlumniQ for being a presenting sponsor of Alumless! Visit https://alumniq.com/ for more info on their events and everything else platform built exclusively for higher education.
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