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Emily Sheridan on Agile Marketing Transformation at Noodles & Company
- 2024/06/17
- 再生時間: 18 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel from Agile Marketing Alliance speak with Emily Sheridan, the Senior Marketing Operations and Creative Manager at Noodles & Company. Emily discusses her journey into Agile marketing, the importance of focusing on value and mindset, and the impact it has had on her team's productivity. She highlights the successful implementation of pilot projects, the significance of retrospectives, overcoming roadblocks, and the integration of Agile methodologies with external agencies. Metrics showcasing their improvement in time to market and collaboration are also shared, providing valuable insights for teams considering Agile practices.
00:00 Introduction to the Modern Marketing Podcast
00:21 Guest Introduction: Emily Sheridan from Noodles Company
00:42 Emily's Journey to Agile Marketing
01:53 Starting Agile at Noodles Company
05:22 Pilot Program Success: National Dessert Day
07:03 Wins and Learnings from Agile Implementation
09:34 Challenges and Roadblocks in Agile Adoption
12:52 Metrics and Results of Agile Practices
15:11 Future Plans and Integrating External Agencies
17:49 Conclusion and Final Thoughts
Join the Agile Marketing Alliance at: http://www.agilemarketingalliance.com