📧 Subscribe to our newsletter for weekly insights on better living in Atlanta and discover more ways of mindful living, delivered straight to your inbox: https://www.maconatlanta.com 📖 Read more about this episode on: https://www.maconatlanta.com 🎧 Watch the full episode on YouTube: https://youtu.be/jIgEtSUQZZ8 About the Episode: In this episode of Macon Atlanta, we sit down with Max Mayblum, Founder and CEO of Givers, to discuss how his company is supporting family caregivers, often described as America’s hidden workforce. Max shares his journey, from reading *The Alchemist* during the pandemic to founding Givers, a platform helping Medicaid-eligible families navigate the system to receive payment and support for caregiving. The conversation explores the challenges family caregivers face, the economic impact of caregiving, and the role of emerging technologies like AI in shaping the future of healthcare and aging. Max also offers insights into building a mission-driven startup, fostering partnerships, and creating a company culture rooted in purpose. Broader societal issues like healthcare inequality and the isolation of older adults are also discussed. The episode concludes with Max’s thoughts on personal habits, his favorite Atlanta spots, and his vision for the future of caregiving in Georgia. ⭐ Featured Guest: Max Mayblum Max Mayblum is the Founder and CEO of Givers, which he launched in 2021 after connecting his experience in digital health with a personal journey in family caregiving. Passionate about building a sustainable system of care for aging loved ones, Max is a Certified Senior Advisor whose work has been recognized by Fast Company’s World Changing Ideas, Forbes’ 30 Under 30, and The Holding Co’s Care Workforce Innovators. Based in New York City, Max is an avid skier, traveler, and friend. Connect with Max: Instagram: @joingivers Twitter/X: @joingivers LinkedIn: https://www.linkedin.com/in/maxmayblum/ Website: www.joingivers.com 🎙️ Host: Brent Macon Brent Macon is an Atlanta-based entrepreneur, investor, and podcast host. As a dad and spiritual seeker, he’s passionate about exploring how technology can help us live better, more connected lives. Through his podcast Macon Atlanta, Brent talks with interesting people about big ideas, personal growth, and building a thriving community. He believes in balancing ambition with well-being and using business as a force for good. Connect with Brent: Instagram: https://www.instagram.com/maconatlanta/ YouTube: https://www.youtube.com/channel/UCbyBo_7H2OpMjJ2m3mRBDng/ Twitter/X: https://x.com/MaconAtlanta/ Facebook: https://www.facebook.com/p/Macon-Atlanta-61560549557983/?_rdr/ 📺 About the Show Macon Atlanta is a podcast exploring big questions, bold ideas, and better living with inspiring Atlantans. Host Brent Macon sits down with innovators and thought leaders from diverse fields to delve into their stories, insights, and visions for creating a better world with more thriving. Chapters: 00:00 - Introduction 01:04 - Spirituality and Business 02:23 - The Journey to Starting Givers 04:19 - Entrepreneurship and Spiritual Energy 06:11 - Intellectual Promiscuity 08:34 - Max’s Hero’s Journey 13:02 - The Origin of Givers 16:08 - Navigating the Caregiving System 20:12 - Medicaid and Family Caregiving Programs 23:19 - Caregiving Burdens 26:04 - Family Caregiving Costs 30:36 - The Future of Family Caregiving 33:12 - Program Integrity and Payment 37:00 - The Economic Impact of Caregiving 41:15 - Challenges in Caregiving Programs 45:32 - Givers’ Expansion Plans 50:14 - Technology and Caregiving 54:36 - Addressing Isolation in Aging 58:03 - Closing Thoughts and Lightning Round If you enjoyed the podcast, please leave a 5-star review / like & comment to help others discover the show. You can also tweet @MaconAtlanta with your feedback, ideas, or thoughts about the episodes, and we’ll personally thank you for tuning in 🙏. #MaconAtlanta #Podcast