• Endless Coffee Cup

  • 著者： Matt Bailey
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Endless Coffee Cup

著者： Matt Bailey
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  • Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.
    2020, SiteLogic
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あらすじ・解説

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.
2020, SiteLogic
マーケティング 哲学 政治・政府 社会科学 経済学
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エピソード
  • Ancient Philosophy and Modern Marketing - What Can We Learn?

    Ancient Philosophy and Modern Marketing - What Can We Learn?
    2021/06/17
    What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in advertising and 10 years studying Practical Philosophy, she brings a fresh approach from history to solving the many issues that we face today. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 分
  • Influencer "Minor Leagues" - Celebrity Over Authority

    Influencer "Minor Leagues" - Celebrity Over Authority
    2021/06/01
    Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers. However, aspiring influencers are adept at curating their celebrity, but not their expertise or authority in any specific content. Will this limit their commercial viability or the ability of an advertiser to find a relevant partner? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    48 分
  • How to Ask Good Questions

    How to Ask Good Questions
    2021/05/18
    Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.” Unfortunately, in too many environments (home, school, work) we are discouraged from asking questions, as they delay meetings, challenge assumptions, or create additional work. Questions can be seen as disruptive or challenging, yet they create clearer definitions, develop learning and understanding, and enable innovative approaches to solve problems. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 10 分

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