Are you a coach or speaker looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Melissa Trumble https://www.linkedin.com/in/melissa-trumble/

Watch this on YouTube: https://youtu.be/o822Swv9BsA

TIPS we covered include:

▪️ Updating your LinkedIn Header Image to match your current business goals, changing it as frequently as weekly, but at minimum once a year

▪️ Zoom in on your Headshot Photo, to make you appear more important, approachable, and personable.

▪️ Creating a company page

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Ever found yourself agreeing to speak for free, only to wonder if it's truly worth your time and effort?

In this episode, I review my tried and true approach to strategically negotiating for paid gigs, emphasizing the significance of knowing your value and the event's dynamics.

Are you a Speaker?
I've created a "LinkedIn for Speakers Checklist" which you can download here: https://www.mellermarketing.com/linkedin-for-speakers

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

A live chat with Brenda Meller and Kerry Barrett on "How to Pitch, Land, and Use Media for Brand Visibility"

LINKS MENTIONED:
http://www.kerrybarrett.com/resources

Connect with Kerry: https://www.linkedin.com/in/kerrybarrett/

Download my 15 LinkedIn Profile Tips Checklist:
https://www.mellermarketing.com/list

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Michelle Zink - Coach to Women Business Owners

TIPS we covered include:

▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free

▪️ Swapping out marketing messages in your LinkedIn Header

▪️ The previewable area of your LinkedIn headline

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally

Marketing Strategy:
• Start repurposing content on the platform where you already have the strongest presence/ROI
• Test different platforms for about a month to measure effectiveness
• Begin marketing 6-12 months before book launch to build anticipation and engagement
• Consider the book as part of your overall business strategy, not just focus on book sales
• Be consistent with posting and build relationships before pushing sales

Content Repurposing Tips:
• Break down chapters into bite-sized pieces for social media posts
• Share content that didn't make it into the book as supplemental material
• Create different formats (video, text, graphics) to reach different audience preferences
• Use square images that work across multiple platforms
• Don't worry if you've shared all the content - people prefer having it collected in book form
• Focus on one book at a time if topics are different, or combine if themes are similar

Platform Selection:
• Choose platforms based on where your target audience spends time
• Test multiple platforms but track results to determine effectiveness
• You don't have to be on every platform - focus on what works for you and your audience
• It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zone

Content Ideas:
• Pull quotes from the book
• Share testimonials
• Create carousel posts explaining concepts
• Develop series based on individual chapters
• Share statistics and factual statements
• Include behind-the-scenes content about writing process

General Advice:
• Don't be afraid to repeat content - people appreciate repetition
• Use content repurposing to support broader business goals beyond book sales
• Build relationships with audience before pushing sales
• Treat online marketing similar to in-person networking - build relationships first
• Consider getting help with content repurposing if needed through consultation or execution services

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I answered questions about LinkedIn and social selling.

• How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram?
  
  
• What is the difference between connecting and following on LinkedIn?
  
  
• What is the ideal number of hashtags to use on a LinkedIn post?
  
  
• Are LinkedIn polls as effective as they used to be?
  
  
• How can I identify people who have viewed my LinkedIn posts but haven't interacted with them?
  
  
• Why are LinkedIn ads more expensive than Google Ads?
  
  
• What is the minimum amount of LinkedIn activity to look for in a potential prospect?
  
  
• How can I effectively grow my LinkedIn network after a hiatus?
  
  
• What are the best practices for using LinkedIn to promote speaking opportunities?

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Barb Nangle, who is a coach and speaker: https://www.linkedin.com/in/barbnangle/

TIPS we covered include:

▪️ Having a zoomed in Headshot Photo, focusing mainly on your face

▪️ Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically

▪️ Linking your company page to your profile

▪️ Suggested LinkedIn Headline updates

▪️ And more!

Want a LinkedIn profile mini-audit? If you're a coach / consultant / solopreneur, download these 15 LinkedIn Profile tips, and follow the instructions in the final email: https://www.mellermarketing.com/list

OR if you're a speaker:
I've created a "LinkedIn for Speakers Checklist" which you can download here: https://www.mellermarketing.com/linkedin-for-speakers

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Thinking of hiring someone to help you with LinkedIn? BEWARE of the so-called "LinkedIn Experts" who really aren't!

In this podcast, I review these 14 Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert

1. Outdated headshot photo or photo isn’t zoomed in.
2. URL is not simplified
3. Header isn’t optimized: information is hard to read on mobile; photos aren’t relevant for ideal target audience; name is larger than most other text in the header image.
4. City instead of metro area
5. Company page or education has a gray avatar in their top header card
6. Contact info doesn’t have any websites, or websites are invalid / outdated
7. About statement is about them, not about how they help their clients.
8. About statement is missing personal information; it’s all about their company only.
9. Featured section isn’t enabled at all OR has outdated links (1+ year old)
10. They aren’t posting at all, or they are posting more than once a day.
11. Their posts aren’t getting any comments or they are ignoring comments on their posts.
12. They aren’t spending any time Commenting on their connections’ posts.
13. They are missing a CTA in their experience section.
14. Zero recommendations received or given OR no current recommendations received or given (in the current year).

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)