"Ever wonder why 95% of business sales happen with buyers you've never heard of? Welcome to the wild world of M&A, where timing kills deals and ego can cost you millions."

Meet Jacob Koenig, a former Goldman exec who's flipping the script on how businesses are bought and sold. Fresh from spending 15 years in Asia's financial trenches, he's now dropping truth bombs about what really happens when entrepreneurs try to cash out their life's work.

Here's the reality check you didn't know you needed: If you're waiting to sell at your peak, you've already fucked up. If you think you're irreplaceable in your business, you're probably unsellable. And if you're trying to sell your business alone? You're likely leaving millions on the table.

But here's where it gets interesting - Koenig's not just talking theory. He's sharing real war stories about companies that got retraded into oblivion and others that sparked 100-bid bidding wars. We're talking about the nitty-gritty of what makes businesses actually sellable, and spoiler alert: it's probably not what you think.

This episode is a masterclass in M&A strategy, packed with insights about:

• Why your ego might be your biggest obstacle to a successful exit
• The truth about timing your sale (and why most people get it dead wrong)
• How to create an auction environment that puts millions more in your pocket
• The real reason most solo-attempted sales crash and burn

Whether you're building to sell, thinking about buying, or just want to understand how the big money moves, this episode's got your name all over it.

Want to dive deeper into the world of M&A? Check out Jacob and Woodbridge: LinkedIn: https://www.linkedin.com/in/jacobkoenig/ Website: https://woodbridgegrp.com/ YouTube: https://www.youtube.com/@WoodbridgeInternational

Don't just listen - engage. Hit us up with your questions about selling your business, deal structures, or anything M&A related. Let's build a community of entrepreneurs who know how to play the long game and exit on their terms.

Time kills deals, but knowledge builds empires. Let's get you educated and ready for the biggest deal of your life.

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