Key Takeaways

• Chris built Happy Hub Marketing to create a more transparent and positive marketing experience for clients.
• The agency offers both direct-to-consumer services and white-label paid media support for other agencies.
• The white-label model was added to fill a gap in the market and avoid some of the frustrations that come with early-stage DTC clients.
• Working with agencies allows for a more streamlined, strategic relationship due to shared marketing fluency.
• A major challenge in white labeling is maintaining consistency and detail in deliverables to avoid breaking agency-client trust.
• Happy Hub offers a free first month trial to vetted agency partners, which has resulted in a strong ROI and high close rate.
• Owners (Chris and Samantha) stay heavily involved in onboarding, ensuring continuity of care and high-quality handoffs.
• Operationally, the team is lean and efficient, with strong processes and organization, allowing for seamless scaling.
• One key shift was moving from international contractors to a 100% U.S.-based team for better communication and cultural alignment.
• Team members are paid hourly with full flexibility, attracting entrepreneurial, high-performing talent.
• Creative strategy is evolving: Happy Hub combines polished product imagery with fast-paced, social-style editing to outperform standard UGC ads.
• Chris emphasizes the importance of proactive client experience design and warns against the "sell first, build later" mindset.

Check out Chris' agency here:

https://happyhubmarketing.com/

Agency Uplift - Skool Group
Scale your agency. Frameworks from an owner who grew to 35+ team members and 10-fig clients.

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club