Summary

In this conversation, Jay and Lindsay discuss the upcoming Google update focused on reputation abuse and parasite SEO. They explore the reasons behind Google's decision to give publishers a two-month notice before implementing the update and the potential impact on large publishers and universities. They also discuss the actions that publishers can take to ensure compliance with the update and the potential consequences for sites that have been using parasite SEO. The conversation concludes with a discussion on the broader implications of the update and the need for further observation after the update is implemented.

Takeaways

• Google is implementing an update focused on reputation abuse and parasite SEO

• Publishers have been given a two-month notice to make any necessary changes

• Large publishers and universities may be impacted by the update

• Publishers can take actions such as noindexing sections of their site to comply with the update

• Sites that have been using parasite SEO may experience a drop in traffic and rankings

• The update raises questions about Google's priorities and the financial challenges faced by publishers

Chapters

00:00 Introduction and Background

08:56 The Impact on Large Publishers and Universities

27:20 Actions Publishers Can Take to Comply

33:09 Broader Implications and Post-Mortem

Resources

• https://www.seroundtable.com/google-march-2024-spam-updates-37002.html#:~:text=and%20manual%20actions.-,Site%20Reputation%20Abuse%20Spam,-Site%20reputation%20abuse%22

• https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html

• https://www.linkedin.com/posts/garyillyes_googles-gary-illyes-was-quoted-saying-that-activity-7188778700320960512-FUtD/

https://blog.google/products/search/google-search-update-march-2024/