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サマリー
あらすじ・解説
Small businesses are learning quite a few lessons as they work tirelessly to navigate the limitations of the pandemic. As we find out from Maverick Chocolate Company owner Paul Picton, his business has shifted quite a bit over the past few months but cash flow has become his key focus as they structure operations moving forward. Join us to learn more about his award-winning products and how this family business came to be.
Learn more about Maverick Chocolate: https://maverickchocolate.com/
On today's show:
1:15 – Interview begins with background on Maverick.
2:06 – Have there been any supply issues?
2:54 – Paul’s story about selling jet engines before chocolate.
4:48 – The craft chocolate business
7:12 – The moment the seriousness of the pandemic hit.
12:21 – Building his customer database.
15:15 – Online vs in-store sales
19:41 – How much advertising are they doing now?
23:22 – Why cash flow will be the focus moving forward.
31:24 – Final thoughts about the future of his operation.