Summary

In this conversation, Lindsie and Jay discuss the importance of integrating SEO into the site migration process. They emphasize the risks associated with site migrations and the potential loss of organic traffic and revenue. They recommend involving SEO from the early stages of the project, including the discovery phase, to ensure that important pages and SEO considerations are not overlooked. They also highlight the significance of data review and understanding the current traffic and revenue from organic search. Additionally, they discuss the importance of considering site architecture and involving other teams, such as merchandising, in the decision-making process.

Takeaways

• Integrating SEO into the site migration process is crucial to mitigate risks and avoid loss of organic traffic and revenue.
• SEO should be involved from the early stages of the project, including the discovery phase, to ensure important pages and SEO considerations are not overlooked.
• Data review is essential to understand the current traffic and revenue from organic search and make informed decisions.
• Considering site architecture and involving other teams, such as merchandising, can lead to better outcomes and opportunities for organic search.
• Building a good working relationship with the development team and other stakeholders is important to advocate for SEO and make effective decisions.

Chapters

00:00 Introduction and Overview

03:08 The Risks of Site Migrations

07:28 The Importance of Involving SEO from the Early Stages

12:54 The Role of SEO in the Discovery Phase

28:21 Site Architecture and Involving Other Teams

35:09 Building a Good Working Relationship

37:15 Conclusion