Summary

In this episode, Lindsie and Jay discuss the development phase of a site migration and the importance of SEO during this process. They cover key tasks such as handling crawling and indexing, conducting a full site crawl, and mapping out redirects. They emphasize the need for collaboration with the development team and the challenges that may arise. They also highlight the significance of testing and reviewing the site to ensure proper rendering and functionality. Overall, they stress the importance of experience and expertise in successfully navigating the development phase of a site migration.

Takeaways

• The development phase of a site migration is a critical part of the process where SEO plays a crucial role.

• Tasks during this phase include handling crawling and indexing, conducting a full site crawl, and mapping out redirects.

• Collaboration with the development team is essential to ensure that SEO requirements are met and potential challenges are addressed.

• Testing and reviewing the site's rendering and functionality are important to ensure a successful migration.

• Experience and expertise are key in navigating the complexities of the development phase.

Chapters

00:00 Introduction and Overview

00:26 The Importance of SEO in the Development Phase

02:42 Key Tasks: Crawling, Indexing, and Redirects

09:05 Collaborating with the Development Team

13:01 Building Priority Redirects

17:12 Communicating SEO Needs to the Development Team

26:12 Technical SEO Elements: Consistency and Stability

29:56 Testing and Reviewing: Frontend and Backend Considerations

35:05 Conclusion and Next Steps