In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.

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Best Moments:

(00:40) Introduction to the concept of FONF (Fear of Not being First)

(02:56) B2B examples of using FONF in marketing

(04:06) Consumer marketing examples of FONF

(06:05) Sponsor message for Marigold, an email sending platform

(07:05) Jay's personal product recommendations

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.