In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.

Listen to the full episode to hear:

• How verbatim messaging can transform your copy by using your customers’ exact words.
• An introduction to the 100k method and how it leverages customer language to boost conversions.
• A step-by-step breakdown of the DMO framework (Desires, Motivations, Obstacles) for gathering valuable customer insights.
• Practical tips for better understanding your audience and crafting messages that truly resonate.

FREE Resources to Grow Your Online Business:

• 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins