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Ep.279 - Steve Robinson - How Faith Cows & Chickens Built An Iconic Brand
- 2024/08/29
- 再生時間： 35 分
- ポッドキャスト
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サマリー
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あらすじ・解説
"The more people we attracted in that first week, the healthier that business would be.” What if you could take a small, regional brand and turn it into a nationwide sensation with a marketing campaign that breaks all the rules? How do you go from being unknown to unforgettable? In the fast-paced world of marketing, we’re all searching for that one breakthrough idea that can elevate a brand from obscurity to dominance. How does Chick-fil-A's marketing strategy, particularly the iconic "Eat Mor Chikin" campaign, revolutionized the fast-food industry. From its humble beginnings as a small regional brand to becoming a national powerhouse, this interview delves into the creative and strategic decisions that made Chick-fil-A a household name. You'll discover how the company used guerrilla marketing, leveraged humor, and built a community-centric approach that not only grew their sales but also solidified their brand identity. Steve Robinson served as the Chief Marketing Officer at Chick-fil-A for 35 years. During his tenure, he helped grow the company from a $100 million brand to a $7 billion empire. Steve is the mastermind behind the famous "Eat Mor Chikin" campaign, which featured cows advocating for chicken consumption, a move that captured the nation's attention and changed the game in fast-food marketing. Don’t forget to grab Steve Robinson’s book, Covert Cows and Chick-Fil-A available on Amazon. You can also visit Steve’s website:Srobbinsonconsulting.com to learn more about his journey and the incredible success of Chick-fil-A's marketing. Book mentioned: Blue Ocean Strategy by W.Chan Kim, Renée Mauborgne Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent’s Soul. Raymond’s latest, co-authored book is The AI Millionaire’s Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com