Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes.

I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love.

With the recent wave of creator account hacks, I'm sharing a comprehensive guide to protecting your social media presence. Skip the backup account strategy - I'll walk you through the actual security measures that work, from authentication setup to account monitoring.

Finally, I'm taking you inside the Allure Best of Beauty Awards for an honest look at what these industry events are really like. Plus, I'm sharing some behind-the-scenes insights about how beauty awards actually work (it might surprise you).

Key Topics:

• A proven strategy for landing PR authentically
• Complete security setup guide for TikTok & Instagram
• Critical steps to take if your account gets hacked
• Real value assessment of beauty event VIP tickets
• Industry insights about beauty awards and publications

Whether you're building your creator business or protecting what you've built, this episode has the practical advice you need.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

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