In this episode of Startups Decoded, we’re joined by Crystelle Desnoyer, an accomplished Executive Operator with extensive experience in scaling tech organizations across industries. From growing 26 global companies to her work as Chief of Staff at Techstars, Crystelle shares invaluable insights on how founders navigated 2024 and how they can prepare for sustainable growth in 2025.

We’ll dive into key topics such as supporting founders in 2025, how intentionality shapes a founder’s day-to-day work, and the role of OKRs in aligning teams and driving direction. Crystelle’s multifaceted experience offers actionable advice for scaling operations, fostering high-performing teams, and navigating the complexities of rapid growth.

If you’re a founder or part of an executive team, this episode is packed with insights to fuel your 2025 growth strategy.

Music Credit: "Neptuno" - Phondupe (Album: Onykia)

Crystelle Desnoyer

Crystelle is a seasoned operator specializing in scaling tech organizations, having helped grow 26 global companies across various industries. With experience spanning e-commerce, management consulting, and venture capital, she brings a multi-layered perspective to high-growth teams. As a member of CHIEF and CEOX, she actively supports female leaders in tech.

Most recently, as Chief of Staff at Techstars, she led CEO branding, business process improvement, KPI management, and stakeholder engagement. Previously, as VP of Marketing Operations at Pomélo+Co., she launched the brand in Europe, built and led three teams, and helped grow the company to $30M in under two years. Her expertise includes go-to-market strategy, business development, and scaling operations.

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