• Ep.3: Targeting Women, Targeting Moms

  • 2022/03/08
  • 再生時間： 30 分
  • ポッドキャスト

Ep.3: Targeting Women, Targeting Moms

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.” While appearing to support moms, the reality was they targeted women who felt undervalued, preying on women’s desires to feel “productive” and contribute to their family financially. Meg Conley, writer of the “Homeculture” newsletter, discusses  why these women are often locked out of the labor market, and how LulaRoe built their business on this so-called “underutilized resource” of stay-at-home-moms.

    Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

    Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep3-targeting-women-targeting-moms


    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
activate_samplebutton_t1

あらすじ・解説

LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.” While appearing to support moms, the reality was they targeted women who felt undervalued, preying on women’s desires to feel “productive” and contribute to their family financially. Meg Conley, writer of the “Homeculture” newsletter, discusses  why these women are often locked out of the labor market, and how LulaRoe built their business on this so-called “underutilized resource” of stay-at-home-moms.

Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep3-targeting-women-targeting-moms


Hosted on Acast. See acast.com/privacy for more information.
続きを読む 一部表示

Ep.3: Targeting Women, Targeting Momsに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。