Adam White is the Founder & CEO of Front Office Sports, the leading media brand covering the business of sports.

While a student at The University of Miami, he interviewed over 100 influential figures in sports for a class project. These conversations sparked the idea for FOS, which as of 2023, has been valued at over $40 million.

Front Office Sports is bringing the business of sports to the everyday fan and has amassed over 1 billion impressions across social platforms through the first half of 2024.

What You’ll Learn About:

• The Founding of Front Office Sports
• People telling him what they wanted and evolving from there
• Money driving sports domestically and internationally
• What 1 Billion Impressions on social media looks like
• Sacrifices vs. Trade Offs

Timestamps:

(0:00) – Intro to Adam

(2:10) – The origin of FOS

(5:00) – 110 Informational Interviews

(6:15) – Long Term relationships from Interviews

(7:15) – First interview he did

(8:15) – Taking action and getting feedback

(10:00) – Where is the audience taking us?

(11:20) – Money driving sports

(11:50) – Niche in focus, not in scale

(13:20) – Building franchises around personalities

(14:50) – Where do you start with personalities?

(16:40) – What makes a great brand?

(18:00) – Sauce Gardner

(19:30) – Taking business of sports mainstream

(20:30) – Prioritizing his time

(21:20) – Making trade offs

(22:10) – Competition keeping him going

(22:45) – His parents and siblings

(24:30) – What’s next for FOS?

(25:30) – How to go from low 8 figure biz to mid 8 figure biz

(27:10) – What say do investors have in decisions?

(28:10) – LinkedIn engagement

(29:50) – Where is Adam most active?

(30:30) – Finding a niche

Where to Find Adam and FOS?

Frontofficesports.com

Front Office Sports Newsletter

Adam White LinkedIn

Adam White Twitter

Front Office Sports Twitter

Front Office Sports Instagram

Front Office Sports LinkedIn