Welcome to our latest episode where we dive deep into the world of real estate marketing with industry veterans Justin and Jason. Whether you're a seasoned investor or just starting out, this video is packed with valuable insights that can help you optimize your marketing strategies and maximize ROI.

**Key Highlights:**
- **00:10** | Justin kicks off the session with an enthusiastic welcome.
- **01:03** | Jason shares his journey on how he got started in real estate.
- **08:05** | Discover why creative testing is crucial for successful marketing campaigns.
- **10:08** | Learn how to optimize your marketing spend for better returns.
- **11:41** | Jason discusses the importance of cost per lead and ROI.
- **12:00** | High ROI strategies from Jason's Utah-based company.
- **16:38** | Training tips for understanding cost per buy and response rates.
- **21:49** | The significance of understanding the current market and seasonality.
- **23:35** | How to maintain momentum through market cycles.
- **35:09** | An easy explanation of how Investor Machine can help your business.
- **38:10** | Tips for better creative and list management.
- **42:52** | Direct mail call flow hacks to improve your response rates.

**Topics Covered:**
- Real Estate Marketing Strategies
- Cost Per Lead Optimization
- ROI in Real Estate
- Creative Testing in Marketing
- Market Analysis and Seasonality
- Effective Direct Mail Campaigns
- Investor Machine Overview

**Resources Mentioned:**
- [Investor Machine] (https://theinvestormachine.com)
- [Ballpoint Marketing] (https://theinvestormachine.com/bpm)

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#RealEstate #Marketing #InvestorMachine #RealEstateInvesting #ROI #CostPerLead #DirectMail #CreativeTesting #MarketAnalysis


1. 00:46 🗣️
Justin introduces Jason and praises his data-driven approach

2. 01:39 📚
Jason mentions the influence of the book How to Win Friends and Influence People

3. 06:46 🏡
Jason discusses evolving real estate strategies and motivated stack lists

4. 07:21 📊
Analyzing market data to optimize investor targeting

5. 10:36 💡
Jason explains response rates and cost per lead optimization

6. 12:10 🔄
Jason rephrases a key point for clarity

7. 16:25 📉
Importance of understanding market conditions and leveraging opportunities

8. 20:35 🕰️
Justin on timing strategies for marketing activities

9. 23:02 🌊
Navigating market cycles and maintaining marketing momentum

10. 35:09 📋
Explaining Investor Machine's role in simplifying marketing

11. 37:14 ☎️
Tracking and scoring phone call responses

12. 42:52 📞
Jason shares direct mail call flow hacks

13. 45:26 📈
Vince talks about targeting investors for overflow call handling

14. 47:02 🌐
How to reach out to Investor Machine for collaboration

15. 47:34 👍
Justin wraps up the conversation with final thoughts