In today's episode, I chat with Kristen Coffield (@kristencoffield 170k), a coach and successful content creator in the niche of active grandparenting. Kristen has grown her Instagram following to over 150,000 by attracting women aged 50 and above. We explore how she’s built her online business, grown her email list, and transformed her passion into a thriving brand.

Kristen shares her inspiring story of consistency, trial and error, and finding her niche after ten years on the platform. We dive into her effective selling strategies, discuss the importance of niching down, and her journey to monetizing her content even before reaching a massive audience. Kristen also gives valuable insights into creating content that resonates with her demographic and building authentic connections on Instagram.

This episode is packed with practical tips for anyone looking to grow their business, especially for those over 50 who may feel hesitant about social media. Kristen’s approach is a masterclass in leveraging Instagram to build a loyal community and a successful online empire.

Links to everything mentioned:

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