Social media offers a great way to engage current and potential customers, especially if you’re doing business remotely like Keishia Kennedy. In this Action Items episode, Keisha lists social media strategies she uses to help grow her reach and her business.

Keishia Kennedy is an army veteran with six years of service in the Army National Guard. During her enlistment, she was a Human Resource Specialist and also deployed to Kuwait as part of Operation Enduring Freedom. She earned a Master of Arts in Homeland Security.  

Following her enlistment, she began investing in real estate in 2011. She has been expanding and managing her portfolio of properties for the past 10 years. This year she decided to take the next step on her entrepreneurial journey by founding Kennedy Remedy Investments. Kennedy Remedy Investments focuses on building strong partnerships with limited partners that invest passively in multi-family, which leads to generational wealth and financial freedom. 

Join us and listen!

[00:01 – 2:52] Leveraging Social Media

• Keishia’s purpose: to educate, entertain, and attract capital
• Be consistent in order to gain momentum
• Create content that adds value to people

[2:53 – 11:46] Content Planning Tips

• Break down topics to a micro level
• Your followers will tell you what they want to learn
• Be transparent about your journey
• Don’t get discouraged if you have low engagement
• Social media is free advertisement
• Plan out your posts
• Set up KPIs and check how your posts perform
• Repurpose or recreate top performing posts
• Utilize the different social media platforms available
• Always have a hook to keep visitors from scrolling through

[11:47 – 13:21] Closing Segment

• Connect with Keishia!
• Want to be an LP but don't know where to start? Keishia has The Beginner’s Guide to Investing As a Limited Partner to help you!

Tweetable Quotes:

“Your followers will tell you what they want to learn, right? Or tell you what they don't know. And so I go to my comments a lot, and I'll read comments, or I'll go to my inbox and read those messages. And then that helps me to create more content.” - Keishia Kennedy

“Speak about your journey. People love that… Just being transparent. People want to do business with someone that's not a robot.” - Keishia Kennedy

“Please don't get yourself down or quit on social media because you don't have a like. You don't have a comment. Someone's always watching.” - Keishia Kennedy

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Socials and Links

Connect with Keisha on the Kennedy Remedy Investments website and check out The Beginner’s Guide to Investing As a Limited Partner if you’re looking to be an LP!

Follow her on LinkedIn, and Kennedy Remedy Investments on Instagram, Facebook, Twitter, and