My guest Sibusiso Msomi is a sales enablement pioneer in South Africa and in this episode we explore his career evolution and what he learned when making the strategic shift sales training to sales enablement:

• How shifting from sales training to sales enablement to provide more comprehensive solutions that integrate training, tools, and processes, enhancing overall sales effectiveness and what that looks like.
• How engagement with clients has evolved from focusing solely on skills to aligning sales strategies with broader business outcomes.
• Results, positive outcomes and improved sales metrics since moving into sales enablement.
• The introduction, reception and evolution of sales enablement in Africa.

This episode provides valuable insights into the strategic implementation of sales enablement and its growing impact on global and African markets.

Sibusiso Msomi is a dynamic and visionary entrepreneur deeply entrenched in the field of sales and business development, recognized particularly for his contributions to the sales enablement sector.

As the founder of the Sales Enablement Company, he has markedly contributed to the
enhancement of sales practices in numerous organizations, ranging from fledgling startups to established, publicly-traded companies.

Sibusiso’s approach involves a holistic review of the client's sales processes, including training methodologies, content management, and technology adoption in order to tailor a comprehensive sales enablement strategy.

Sibusiso is also the chapter leader of the Revenue Enablement Society in Africa.

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