Most professionals are clueless about the one thing that truly matters in business. It's not your skills, your degree, or even how good you are at your job.

In this introductory episode of the Sales Assassins Podcast, hosts Joe Blackburn and Jason Croft dive deep into the often overlooked foundation of business success: word-of-mouth marketing.

Joe, drawing from his 20+ years in financial services, shares why being great at your job isn't enough. He explains how professionals often fall into the trap of direct selling, pushing away potential clients instead of attracting them.

The hosts discuss:

- Why cold calling and door-to-door tactics are outdated for service professionals

- The danger of relying solely on online marketing strategies

- How to build trust and relationships that lead to effortless sales

- The concept of "Sales Assassins" and why it's more effective than being a "sales warrior"

- The importance of being "unapologetically profitable" in your business

They bring up the critical point that many professionals struggle with guilt around charging for their services and emphasize that if you don't value your time, no one else will.

This episode is a wake-up call for professionals who've been focusing on the wrong things. It's time to master the art of getting people to know, like, and trust you - or risk becoming irrelevant in today's market.

Whether you're a financial advisor, real estate agent, coach, or any other service professional, this conversation will change how you approach growing your business.

A powerful key insight to look out for: why leaving things to chance always comes back as a problem or objection in your business.

Find all the show notes and links here: