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Ep006: Annual New Year Podcast 2024
- 2024/01/29
- 再生時間： 1 時間 5 分
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あらすじ・解説
This episode is extra special because it also falls on the occasion of the 10 year anniversary of ROOST Real Estate Co. Listen as Laci and I recap 2023 and layout my key initiatives for 2024 and beyond. SHOW HIGHLIGHTS Chris celebrates the 10-year anniversary of Roost, discussing the company's core values of being smart, passionate, supportive, and approachable, and how these have shaped the business's success.Lacey and Chris talk about the importance of professionalism in real estate, emphasizing the need for knowledgeable people to surround investors, buyers, and sellers.We navigate the challenges of trademarking and selecting a unique and legally available business name, sharing the story behind the naming of Roost Real Estate Co.Chris reflects on Roost's commitment to serving a diverse clientele, including buyers, sellers, investors, and tenants, and the symbiotic relationship between property management and brokerage services.We celebrate team accomplishments, recognizing individuals like Gretchen Mitchell for scaling the property portfolio and acknowledging the contributions of the marketing and education team during the pandemic.Chris discusses the strategy to expand business through the initiative "Have I Earned a Five-Star Review Today?" and its impact on online reviews, particularly on Google.We tackle the concept of streamlining the real estate listing process and redefining the role of a brokerage to support agents with innovative tools and strategies.Chris outlines ambitious goals for Roost over the next five years, including scaling the agent network, doubling the door count, and amplifying the digital presence through content and book downloads.We reflect on the challenges and rewards of the past year, embracing the philosophy of "be here now" and expressing gratitude for the team's efforts and the community's support.Transcript samples provide insights into Chris's thoughts on creating a welcoming business environment and the initiatives for Roost's growth and expansion, highlighting the human element in real estate. LINKS Show Notes Be a guest on the Landlord Profitability Playbook Podcast Download your FREE copy of The Landlord Profitability Playbook and learn how to automate your property management. Visit ROOST Property Management and find out more about the ways we can help you create a more profitable portfolio. Visit Rental Property Registration to access the registration page and self-inspection form. TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Chris: Hi, I'm Chris McAllister here with the Connect Practice Track and Grow podcast and the Landlord Profitability Playbook podcast. This is a special episode where we're going to put this conversation that I'm having here with Lacey on both podcasts. So really, for both of these podcasts, it's my job to make your business better and your life easier. And I'm here, as I said, with my podcast partner and digital marketing specialist, lacey LeBlanc. Good morning, lacey. Laci: Good morning Chris. Chris: How are you? Laci: I'm good, I'm happy to be here, especially for this episode, this very rare double feature, if you will. Chris: Well, this is the first of what I expect will be an annual podcast where we get a chance to reflect on last year and talk a little bit about our plans for the new year. And this year is kind of special because not only is this our first new year episode of the podcast's plural, but it also falls on the occasion of our 10-year anniversary. Okay, yeah, so Roost was officially licensed on January 7th 2014,. Being that, this is 2024. That makes us 10 years old, so happy anniversary to us. Laci: You know, my kid just turned 10 and I could just barely. He was born on January 3rd 2014. And I could just barely believe it. Is that how you feel? Chris: Yeah, I mean the. You know, looking back, the 10 years have gone like lightning but my God, there was a lot of stuff that went on in those 10 years and certainly a lot of ups and downs and a lot of learning, but yeah, it went very quick. Laci: It is kind of your baby, I think right, Just like. Simon is mine, so yeah. Chris: So you know, when we started Roost, I met this gentleman named Andy Hayes, who was a graphic designer and a logo expert in Springfield, ohio, and I had seen some marketing around town that the Chamber of Commerce had used, the city had used and a few other places had used, and it had a really cool feel to it. I don't even know how to describe it. What Andy does is very unique and you know he interviewed me. This would have been in early 2013, so 11 years ago and what came out of it was that I wanted to build a company, that the attributes were smart, passionate, supportive and approachable, and I think that those really have evolved into professionalism. You know to melt it down based on the things that we've been talking about the last year, but I think sometimes people forget that there is that real...