In this episode, dive deep into the highs and lows of founder life. Discover the pivotal role of networking, the secrets to successful relationship building and biz dev, and gain invaluable insights for thriving in the dynamic tech entrepreneurship landscape.

(0:00:08) - Sales and Networking in Tech Startups

Kelsey shares secrets to success for leading business development, emphasizing sales, networking, customer feedback, and early-stage employees.

(0:10:15) - Ideal Sales Hire for Early-Stage Startup

Kelsey shares her experience hiring a salesperson for her early-stage startup VenueBook, discussing growth mindset, responding to objections, and customer discovery.

(0:17:58) - Challenges in Early Stage Startups

Kelsey advises on understanding corporate vs. startup roles, researching potential roles, and asking key questions about runway,identifying root pains, and raising plans.

(0:26:39) - Networking and Conversational Work

Kelsey shares advice on networking, emphasizing being curious and leveraging high volume and targeted knowledge.

(0:37:19) - Sales Approaches for New Products

Kelsey discusses the Challenger Sales Method and getting customer feedback to understand pain points and business opportunities

(0:45:26) - The Importance of Go-to-Market Strategy

Kelsey’s strategies for identifying business opportunities include customer types, networking, and assessing potentials.

(0:49:58) - Building Connections

Networking, assessing opportunities, leveraging references, customer feedback, cold calling, and creating connections are discussed.

(1:01:28) - Quick Fire Questions

We ask Kelsey our set of quick fire questions about leadership and being an entrepreneur.

Contact Kelsey

https://www.linkedin.com/in/kelsey-recht/

Kelsey’s Recommendation:

Podcast - The a16z Podcast by Stephanie Smith

Podcast - Freakonomics Podcast by Stephen J. Dubner

Podcast - The Sweaty Startup by Nick Huber

Podcast - My First Million by Sam Parr and Shaan Puri

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