Elite business owners pay six figures to learn what you're about to hear for free.

Most business meetings drain your soul. But in Scottsdale, Arizona, something different happened.

Joe Blackburn and Jason Croft take us behind the scenes of an exclusive mastermind where high-performing business owners gather every four months to level up their game.

This isn't your typical corporate networking event with boring power points and forced small talk.

Joe reveals how he structures these gatherings to build real connections: Starting with poolside drinks, followed by bacon-filled breakfasts (apparently the best bacon of his life), and plenty of "Stand and Deliver" opportunities.

But the magic happens between these moments.

The group uses a principle called "The Mustard Rule" - if someone has mustard on their face, you tell them. It's not kind to stay quiet. This creates an environment where hard truths are shared, blind spots are spotted, and real growth happens.

Jason expertly pulls out insights about why even successful business owners need this kind of support. He highlights how progress often feels incremental day-to-day, until you look back and realize how far you've come.

Key takeaways:

- Why going back to basics often beats chasing new strategies

- How to create trust in business groups

- The power of mixing different industries in one room

- Why focusing on family is crucial for sustainable success

The episode ends with plans for 2025, including a new program called Lion Cubs - teaching business principles to the next generation.

This conversation gives a rare glimpse into how top performers think, grow, and support each other in ways most people never see.

Find all the show notes and links here: https://www.salesassassinspodcast.com/9