• Episode 1: Cart before the horse: Strategy vs. Tactics

  • 2022/06/06
  • 再生時間： 12 分
  • ポッドキャスト

Episode 1: Cart before the horse: Strategy vs. Tactics

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  • サマリー

  • Marketers are mistaken.

    And much of the marketing discourse is simply wrong.

    When you listen to what I’m about to say, you may think it’s common sense, but think about how we are doing things.

    Many of us are doing marketing backwards.

    We are focused on tactics before building the strategy.
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あらすじ・解説

Marketers are mistaken.

And much of the marketing discourse is simply wrong.

When you listen to what I’m about to say, you may think it’s common sense, but think about how we are doing things.

Many of us are doing marketing backwards.

We are focused on tactics before building the strategy.
続きを読む 一部表示

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