• Episode 1. Marketing paradoxes

  • 2025/01/04
  • 再生時間： 14 分
  • ポッドキャスト

Episode 1. Marketing paradoxes

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  • In this episode I'm sharing my own journey into marketing and discussing paradoxes of marketing, such as balancing profit / sales vs reducing consumering, personalisation vs privacy and more.

    Research highlight: Huang, S., & Lin, S. (2024). EXPRESS: Do More “Likes” Lead to More Clicks? Evidence from a Field Experiment on Social Advertising. Journal of Marketing.
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あらすじ・解説

In this episode I'm sharing my own journey into marketing and discussing paradoxes of marketing, such as balancing profit / sales vs reducing consumering, personalisation vs privacy and more.

Research highlight: Huang, S., & Lin, S. (2024). EXPRESS: Do More “Likes” Lead to More Clicks? Evidence from a Field Experiment on Social Advertising. Journal of Marketing.
続きを読む 一部表示

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