• Episode #12 - Customer Experience Principle #11 - If you can't tie CX back to customers, it's a paper exercise

  • 2021/01/13
  • 再生時間： 12 分
  • ポッドキャスト

Episode #12 - Customer Experience Principle #11 - If you can't tie CX back to customers, it's a paper exercise

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  • Creating a segmented persona driven Customer Experience strategy is all well and good, but without the ability to tie it back to individual customers through data - so that you know which customer should be treated with which treatment strategy - then the whole thing is a paper exercise.
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Creating a segmented persona driven Customer Experience strategy is all well and good, but without the ability to tie it back to individual customers through data - so that you know which customer should be treated with which treatment strategy - then the whole thing is a paper exercise.
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