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When Sales Meets Referral Marketing
How to be more visible in the marketplace
After a bit of a break, join me for the latest When Sales Meets episode and I am joined by Benson Campbell of BNI.
In this exciting episode, we dive deep into how the Hunter-gatherer mindset vs the Farmer mentality works and what you should be focusing on, as some of your best Sales are left on the table, and how to easily set up the next steps in order to close more deals. The word Sales is misunderstood because people think of the typical persona of a salesperson but ultimately if you have a product or service you have to sell it.
Building relationships is key but what you should be thinking is I need to know you first before I pass you a referral.
Everyone values a word-of-mouth referral. You need to be more visible in the marketplace and stand out against the competition, now more than ever!
Remember your network is your net worth, educate and build relationships using the KNOW-LIKE-TRUST principle.
But how do you keep that pipeline going with consistent leads and referrals? Find out in this episode and look out for the next one.