The Izakaya Happy Hour Podcast – Episode 13: Fun & Novelty Packaging in the Sake Industry

Welcome back to The Izakaya Happy Hour Podcast! In this episode, hosts Samuel Boulton (@boultononbooze), Arline Lyons (@tastetranslation), and Sarah Stewart (@sakestudies) dive into the wild and wonderful world of fun and novelty packaging in the sake industry.

From anime collaborations to seasonal releases and zodiac-themed bottles, sake makers are constantly coming up with creative ways to capture our attention—and our taste buds!

What’s in this episode?

🍶 Attack on Titan sake?! – How anime collaborations are bringing new fans to the world of sake.

🍶 The “Fu Fighters” effect – When bands, brands, and brewers join forces for unique releases.

🍶 Seasonal and zodiac sake – Limited-edition designs for the Lunar New Year and beyond.

🍶 Sake for spectacle wearers – A quirky concept where only those with glasses can enjoy the drink.

Whether you’re a sake enthusiast, a packaging design lover, or just here for the offbeat finds, this episode is packed with unique bottles, clever marketing, and unexpected collaborations.

Grab your favorite sake and join us for another round of Izakaya Happy Hour! Kanpai! 🥂

🎧 Listen now and follow us for more:

📢 Samuel Boulton – @boultononbooze

📢 Arline Lyons – @tastetranslations

📢 Sarah Stewart – @sakestudies