• Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG

  • 2025/01/15
  • 再生時間： 13 分
  • ポッドキャスト

Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG

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  • One of the more common problems lurking at the Fancy Foods show, if you’ve ever been, is sitting at every booth in plain sight. It’s on the sell sheets of various specialty food brands that exhibit there. It is their SRPs. They’re not just premium. They’re artisanal. And these prices just don’t scale. Pricing 100% above the market share leader in a category is one thing. Pricing 400% above them is another thing and won’t scale without a truly Doctor Squatch-level media intervention. Artisan pricing almost always creates a holiday ‘gift’ business though. Learn why in this episode.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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あらすじ・解説

One of the more common problems lurking at the Fancy Foods show, if you’ve ever been, is sitting at every booth in plain sight. It’s on the sell sheets of various specialty food brands that exhibit there. It is their SRPs. They’re not just premium. They’re artisanal. And these prices just don’t scale. Pricing 100% above the market share leader in a category is one thing. Pricing 400% above them is another thing and won’t scale without a truly Doctor Squatch-level media intervention. Artisan pricing almost always creates a holiday ‘gift’ business though. Learn why in this episode.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
続きを読む 一部表示

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