John Keel's Entrepreneurial Journey and Mastering LinkedIn

In this episode of The Real Bottom Line, host Wendy interviews John Keel about his diverse entrepreneurial journey and the valuable lessons he has learned along the way. At 77, John shares his experiences from his three vastly different careers, including the launch and sale of a successful water treatment business. He discusses his transition into the internet business and becoming a pioneer in online marketing before turning his expertise to LinkedIn. John delves into the importance of a well-structured LinkedIn profile, consistent engagement, and the significance of relationship-building over selling. He offers practical tips for small business owners and entrepreneurs to leverage LinkedIn effectively, highlighting the need for patience, consistency, and providing value.

00:00 Introduction and Guest Welcome

00:18 John Keel's Entrepreneurial Journey

02:03 Transition to Online Marketing

03:20 Building a Successful Online Business

04:14 Impact of the Pandemic and Pivot to LinkedIn

05:07 Deep Dive into LinkedIn Strategies

09:54 Personal Reflections and Lessons Learned

17:18 Optimizing LinkedIn Profiles

20:43 Effective LinkedIn Engagement

24:09 Consistency and ROI on LinkedIn

31:04 Final Thoughts and Contact Information

Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day, over the course of 5 days, we will provide you with the blueprint to go from bottleneck to breakthrough by reframing your relationship with time. This challenge will help you break through revenue plateaus, spend more time in your zone of genius, and build a more valuable business – even if you feel like you've tried everything and are time-starved.

Join the Bottleneck to Breakthrough 5-Day Challenge. Here's what you'll learn each day:

Day 1: Design Your Ideal Day

• Explore what your ideal day looks like as an entrepreneur and how to allocate your time based on entrepreneurial time rules

Day 2: Unlock Your Genius

• Shed tasks outside your zone of genius and focus on activities that energize and fulfill you

Day 3: Master Letting Go

• Analyze tasks and activities, determine their fit in your zone of genius, and understand the cost of holding onto them

Day 4: Leverage Your Time Blueprint

• Build a step-by-step process to shed undesired or time-consuming activities, explore delegation in a new way, and escape business jail

Day 5: Build Momentum

• Learn how to execute your ideal day by chunking down activities, overcoming forces of perfection, procrastination, fear, and ego, and amplifying growth drivers for your business.

Register at https://bottlenecktobreakthrough.com/