• Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump

  • 2024/09/03
  • 再生時間: 41 分
  • ポッドキャスト

Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump

  • サマリー

  • After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this means for a slumping U.S. sports drink category.

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あらすじ・解説

After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this means for a slumping U.S. sports drink category.

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