• Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing

  • 2024/10/14
  • 再生時間： 24 分
  • ポッドキャスト

Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing

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  • Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketing led growth with Karix Director Product and Solutions Marketing, Shafique Gajdhar.

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あらすじ・解説

Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketing led growth with Karix Director Product and Solutions Marketing, Shafique Gajdhar.

就職活動 マーケティング 経済学
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