How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.

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• The Experience Book – a book by Adam Scott and Dave Waddell
• Four Seasons: The Story of a Business Philosophy – a book by Isadore Sharp
• Start With Why – a book by Simon Sinek
• Visit FreeState's website

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