Natalina Sents Bausch, the digital director of Successful Farming, shares her journey in agriculture and her passion for storytelling. She started her career by embarking on a year-long road trip to visit farmers in all 50 states, documenting their stories through blogs and photography. Natalina emphasizes the diversity within agriculture, from different crops to different farming practices. She also discusses the importance of leadership transition and the impact of mentors in her career. Natalina highlights the value of building relationships and connections in the industry. In this conversation, Natalina discusses the importance of self-awareness and reflection in personal and professional growth. She emphasizes the need to take responsibility for one's actions and to focus on what is within our control. Natalina also highlights the evolving landscape of agricultural communication, with farmers taking advantage of various platforms to share their stories and connect with consumers. She encourages individuals interested in the ag communication industry to start at the local level and gradually work their way up. Natalina emphasizes the power of listening and the importance of building relationships within the community. She also shares her love for farmers markets and the personal connection they provide between farmers and consumers. Finally, Natalina discusses the role of farmers in strengthening local communities and the need for generational thinking in agriculture.