In this episode of Beyond Barriers, you’ll discover the transformative power of values-based leadership with Jackie Edmundson. Jackie shares her inspiring journey from selling sodas as a child entrepreneur to leading a cutting-edge performance marketing company. Guided by loyalty, genuine relationships, accountability, fun, and winning, Jackie has built a leadership philosophy rooted in empathy and authenticity.

Jackie opens up about navigating tough decisions, such as team restructurings during challenging economic times, and explains how staying true to her values has helped her deliver bad news with compassion and respect. She also dives into the importance of fostering a positive team culture, celebrating small wins, and leading with transparency to build trust and drive success.

Whether you're a rising professional or a seasoned leader, this episode will empower you to align your actions with your values, embrace courageous conversations, and lead with integrity

Visit our website where you will find show notes and links to all the resources in this episode, including the best way to get in touch with our special guest.

The key moments in this episode are:

[00:00] Introduction to Beyond Barriers Podcast
[01:29] Jackie's Early Entrepreneurial Journey
[02:29] The Importance of Communication
[04:56] Aligning Career with Values
[11:10] Building Confidence and Overcoming Fear
[18:07] Transitioning to Leadership Roles
[22:46] Authentic Leadership and Building Your Tribe
[23:34] Breaking Down Barriers with Tough Leaders
[24:49] The Power of Asking for Help
[26:47] Staying Grounded as a CEO
[30:52] Building Your Personal Brand
[33:25] Lightning Round and Final Thoughts