In this episode, Bradley reflects on recent travels and the significance of having a clear roadmap in business. Drawing from his long drives, flights, and personal experiences, he shares how business journeys, like travel, are rarely straightforward. You’ll face inevitable detours and decisions, requiring constant recalibration to stay on course.

Bradley discusses creating a tangible roadmap with a three-year vision, one-year objectives, and quarterly targets. This framework not only guides you toward long-term goals but also serves as a tool to realign when challenges arise, helping you keep your business on track.

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