In Ep. 6 of the Help Me Unlock podcast, Aditi chats with Duncan Milne, the founder and managing director of Grey Coffee, a brand and interior design agency.

Together, they explore the intricacies of brand strategy and discuss various aspects of creating an engaging and seamless brand experience for customers. They address the challenges businesses face while building a brand, including maintaining consistency across digital and physical spaces in a fast-evolving hybrid world.

Drawing from their firsthand experiences and challenges faced in their profession, Aditi and Duncan delve into the significance of connecting brand stories across all touchpoints in a way that resonates with customers.

They also touch upon the crossover between physical and digital realms in brands, and emphasize that a seamless experience, rather than mere consistency, must be the end goal for businesses. They conclude by highlighting that the brand experience should be a reflection of a business's values and ethos.

If you’re building a brand, physical, digital, or hybrid, and created experiences for your customers within your brand universe, then this episode is a must-listen.

Episode Highlights:

1. Definition of a Seamless Brand Experience

2. Impact of Brand Experiences

3. Humanizing the Brand

4. Challenges in Creating a Seamless Experience

5. Integrating Digital and Physical Spaces

6. Consistency and Cohesion

7. Building Local Awareness

8. The Impact on Business Growth

9. Creating a Positive Working Environment

10. Authenticity and Values


Connect with Duncan:

LinkedIn: https://www.linkedin.com/in/d-milne/

Follow Grey Coffee, Duncan’s Brand-Meets-Interiors Agency:

Instagram: https://www.instagram.com/greycoffee_uk/

Website: https://greycoffee.co.uk/

Pinterest: https://www.pinterest.co.uk/greycoffee_uk/