• Episode #7 - Customer Experience Principle #6 - Customer Experience is about managing both sides of the equation

  • 2020/12/09
  • 再生時間: 5 分
  • ポッドキャスト

Episode #7 - Customer Experience Principle #6 - Customer Experience is about managing both sides of the equation

  • サマリー

  • You deliver the experience to the customer via your service, product and channel propositions (the value proposition), however the experience is judged against what the customer expected from you, which is, in part, governed by your brand promise.

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あらすじ・解説

You deliver the experience to the customer via your service, product and channel propositions (the value proposition), however the experience is judged against what the customer expected from you, which is, in part, governed by your brand promise.

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