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In this powerful episode we explore the inspiration, impact, and creative vision behind Parkinson Canada’s Find Your Swagger campaign. Caitlin shares her experience as part of the campaign's print segment, where she embraced a bold, empowering perspective on living with Parkinson’s. Joined by Mikaela Derksen (Brand Manager at Parkinson Canada), Jon Affleck (Strategic Advisor to Parkinson Canada), and Cass Farry (VP of Client Success at Broken Heart Love Affair), the team delves into the campaign's goal to redefine perceptions around Parkinson’s, break down stereotypes, and create an uplifting narrative for the community. Tune in to hear how Find Your Swagger is changing the conversation for Parkinsons. To learn more about the Find Your Swagger campaign visit: https://www.findyourswagger.ca/ Full Show Transcript Available Here: https://drive.google.com/file/d/1ryaCFD4-HMS3W7Q14HeB3b-2SOhT7pVA/view?usp=sharing
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