Wouldn’t it be nice if you could just put your product, service, or idea out there once, and people just showed up consistently to throw money your way?

It would be incredible, but business doesn’t always work out that way. You have to actually market your business. You have to show up on social media, buy ads, create a website, start a yelp page, be a podcast guest, get a booth at a trade show (the list goes on and on)— to get the word out and get sales.

Now that doesn’t sound all that sexy now does it? Hell no. Marketing sounds like a whole lot of work + a whole lot of money. And because of that, most entrepreneurs skip marketing altogether and then get pissed when the sales, clients, and opportunities don't show up.

The bottom line is that if you want a thriving business, you have to be intentional about marketing. It's the key to not only attracting your dream customers but to building a community of superfans that love to pay you for your work.

In today’s episode, marketing maven Asia David is hopping in the podcast guest chair to teach us the basics of marketing and how it doesn't have to be as complicated as most entrepreneurs think it is.

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