In this episode of the Events Demystified Podcast, host Anca Platon Trifan kicks off the 10th season with a dynamic conversation with Nicole Jacobson, Senior Director of Marketing and E-commerce at PC/nametag.

Please Subscribe https://www.youtube.com/@eventsdemystifiedpodcast/videos?sub_confirmation=1 Nicole shares her wealth of experience in strategic planning, digital marketing, and building high-performance teams. The discussion focuses on budget-friendly marketing tactics and metrics for small businesses, creative content creation, and leveraging technology effectively. Tune in for practical tips on making a significant impact with limited resources, and learn how Nicole blends fun with her professional expertise. 00:00 Welcome to Season 10 00:56 Introduction to the Podcast and Host 02:09 Guest Introduction: Nicole Jacobson 02:55 Nicole's Unique Background 06:38 Journey into the Events Industry 09:01 Marketing Strategies for Small Businesses 12:44 Key Metrics for Marketing Success 16:16 Social Media and Marketing Analytics 19:05 Effective Marketing Strategies 25:01 Exploring Different Platforms 30:22 Embracing Authenticity in Marketing 31:10 Creating Engaging Content: Tips and Strategies 31:33 Sponsor Shoutout: TreeFan Events 32:24 Welcome Back: Budget-Friendly Marketing Strategies 33:09 Content Creation: From White Papers to Quick Videos 38:31 Leveraging Technology for Marketing Success 41:55 SEO and Keyword Strategies for Small Businesses 45:38 Connecting with Customers and Industry Insights 51:18 Balancing Work and Wellness in the Events Industry 55:44 Final Thoughts and Farewell

--------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast

--------------------------------------------------------------- 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips. 👉 Stay tuned for more as we continue to explore and demystify the fascinating world of event technology and innovation! https://treefanevents.com/

In this episode of the Events Demystified Podcast, recorded live at the IMEX America trade show, host Anca Trifan dives into interviews with various tech companies about their AI innovations and integrations in event technologies.

Youtube Video: https://youtu.be/YOPgNl2lJ2w?si=VsZJQlG5fgFHFJq1

The episode highlights the distinction between essential AI features and those that are more superficial. It also explores the importance of wellness with activations focused on mental and physical fitness at the event. Various companies share insights on how AI and machine learning enhance user experiences and streamline event management, highlighting features like real-time recommendations, content discovery, and attendee flow tracking. Tune in to gain a deeper understanding of the future of AI in event technology and the wellness initiatives that are reshaping attendee experiences. 𝐂𝐡𝐚𝐩𝐭𝐞𝐫𝐬: 00:00 Welcome to Events Demystified Podcast 00:10 Exploring AI Innovations at IMEX America 01:00 Wellness and Well-being at IMEX 02:11 Interview with StreamPoint Solutions 05:59 Turnout Now: AI in Live Events 10:01 eShow: Comprehensive Event Technology 11:51 Zuddl: Unified Event Platform 14:22 InEvent: Customizable Event Solutions 16:09 GetRegistered: Simplified Registration 17:55 Cvent: End-to-End Event Management 20:48 Snowball: Peer-to-Peer Marketing 27:36 Zoho Backstage: Event Management Platform 29:25 Backtrack: AI Sales Coach for Exhibitors

https://youtu.be/YOPgNl2lJ2w?si=VsZJQlG5fgFHFJq1

--------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast

--------------------------------------------------------------- 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips. 👉 Stay tuned for more as we continue to explore and demystify the fascinating world of event technology and innovation! https://treefanevents.com/