Everbros: Agency Growth Podcast

著者: Everbros: A Podcast on Agency Growth
  • サマリー

  • Jake and Cody talk about the day-to-day of working in and owning a marketing agency: What makes their agency successful, mistakes they've made, and experiences along the way. This podcast isn't just for agency owners. It's for anyone working in an agency or anyone looking for a peer-to-peer connection on starting their own thing with real advice from real professionals -- not wannabe marketing gurus.
    Copyright 2024 Everbros: Agency Growth Podcast
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あらすじ・解説

Jake and Cody talk about the day-to-day of working in and owning a marketing agency: What makes their agency successful, mistakes they've made, and experiences along the way. This podcast isn't just for agency owners. It's for anyone working in an agency or anyone looking for a peer-to-peer connection on starting their own thing with real advice from real professionals -- not wannabe marketing gurus.
Copyright 2024 Everbros: Agency Growth Podcast
エピソード
  • Agencies Not Using Server-Side Tracking Will Get Left Behind | Episode 127
    2024/11/01

    **Cold Open (Our Advice to a Redditor // Google Local Service Ads are Changing)**

    **Skip the Cold Open at 16:15**

    Our agency has been working on two very big things that are fundamentally changing how digital marketing agencies operate. We talked about one of those things in episode 123.

    This time, we're tackling server-side tracking -- specifically with Google's "Enhanced Conversions".

    The days of accurate paid media reporting are coming to an end with privacy regulations and tech companies blocking the ability to track user actions after engaging with an ad.

    This era breathes life into what's known as server-side tracking and attribution. However, no one seems to be talking about it right now.

    But we are.

    And that's what we're focusing on. We believe server-side tracking is what's going to set the agencies of tomorrow up for success and leave agencies and freelancers behind who are still relying on lead ads, webhooks, and pixels to report conversions to clients.

    ----------------------------------

    Our recommended agency tools:

    everbrospodcast.com/recommended-tools/

    ----------------------------------

    ⭐⭐⭐⭐⭐

    As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

    ----------------------------------

    Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

    YouTube: @agencyu

    Twitter/X: @theagency_u

    LinkedIn: linkedin.com/company/agencyu

    Facebook: facebook.com/theagencyu

    Instagram: @theagencyu

    Reddit: u/JakeHundley

    TikTok: @agency.u

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    1 時間 18 分
  • How The Use of AI Content Detection is Becoming a Problem (ft. Jon Gillham w/ Originality.ai) | Episode 126
    2024/10/25

    Since the release of Chat GPT 2 years ago, we have seen a surge in AI-related tools and content.

    AI allowed creators to pump out content at 1000x the rate they were and at 1/1000th the cost. The content was good, too. Over time, it became detectable just by reading it.

    Jon Gillham from Originiality.ai joins us on this episode to talk about the efficacy of AI content detection, when it's applicable, and why it's an important tool as AI content is continually used to pump out massive amounts of content.

    We ask Jon what his thoughts are on false positives his tool and other tools spit out and how that affects real people like journalists. We also discuss if there is an over-reliance on these tools to sus out suspected AI content or if these are simply meant to be tools and not the judge and jury.

    Check out Originality.ai or find Jon on LinkedIn at:

    linkedin.com/in/jon-gillham-80912a14a/

    ----------------------------------

    Our recommended agency tools:

    everbrospodcast.com/recommended-tools/

    ----------------------------------

    ⭐⭐⭐⭐⭐

    As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

    ----------------------------------

    Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

    YouTube: @agencyu

    Twitter/X: @theagency_u

    LinkedIn: linkedin.com/company/agencyu

    Facebook: facebook.com/theagencyu

    Instagram: @theagencyu

    Reddit: u/JakeHundley

    TikTok: @agency.u

    続きを読む 一部表示
    1 時間 25 分
  • We're Wrong About Go High Level? (ft. Josh Kimmes w/ Bear North Digital) | Episode 125
    2024/10/18

    A listener of the podcast has a bone to pick with us (Jake) on our position with High Level.

    Josh Kimmes owns a digital marketing agency called Bear North Digital up in Superior, Wisconsin who uses High Level as his agency's primary tech stack.

    We grill Josh on his whole agency journey, his business model, and his agency's size. Meanwhile, Josh makes the case for why High Level is the best agency tool on the market.

    Find Josh at bearnorthdigital.com or on LinkedIn:

    linkedin.com/in/joshuakimmes/

    ----------------------------------

    Our recommended agency tools:

    everbrospodcast.com/recommended-tools/

    ----------------------------------

    ⭐⭐⭐⭐⭐

    As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

    ----------------------------------

    Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

    YouTube: @agencyu

    Twitter/X: @theagency_u

    LinkedIn: linkedin.com/company/agencyu

    Facebook: facebook.com/theagencyu

    Instagram: @theagencyu

    Reddit: u/JakeHundley

    TikTok: @agency.u

    続きを読む 一部表示
    1 時間 51 分

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